Looking at competing products, strategic planners found a pioneering event that increased consumption. For example, Del Monte has launched a marketing program for more mature pineapple. It was called «gold» pineapple. In one year, pineapple consumption doubled and all pineapple distributors benefited. Darker meat asstices are more mature and therefore sweeter than light fruit. What makes this pressure even more frustrating is the big gap between what they receive for their fruit and what supermarkets charge consumers. The ranchers see it and know that there is money that could come back to them, but how to get a piece of it is a $64,000 question. «There are ways to resent it,» he said, referring to the public vegetable industry, which has come together through subcontracting associations and packers to strengthen marketing opportunities. The same alliances begin to form into tree fruits. By Ben Faber, UC Cooperative Extension — Laurel Wilt Disease of Avocado and the lawyer`s relatives in the Laurel family have devastated forests along the east coast from North Carolina to Florida and along the Caribbean to Texas. It has caused significant losses to The Wild Lands and the Florida Avocado Industry.
The extent of the loss of native trees is shocking and… «The fresh fruit side of California agriculture offers many opportunities through food safety, DNA and pesticide use issues. These issues may require very strict food regulations,» Richardson said. California tree fruits are being relocated to supermarket stores, and the tax for Richardson, 35, as president of the CTFA, is to reverse the downward trend. CTFA is a marketing order paid for by the 1,400 producers in the sector to promote California stone fruit. Blair Richardson knows there`s nothing you can do when the wind is blowing on the plains of his hometown of West Texas, Big Spring, but he hopes to play a key role in changing the direction of California`s tree fruit industry away from unprofitable production prices and a greater consumer preference for Golden State tree fruits. There are 258 packers in the state and the trend is towards consolidation of packers. However, the stone fruit industry «remains heavily shredded,» agAccess said. «The largest packers have no more than 4 to 6% of all industrial emissions.» With the support of the Board of Directors and the organization`s nearly 350 members, the California Fresh Fruit Association continues as usual with Business as usual under its new name and is committed to fresh fruit growers, shippers and distributors in Sacramento and Washington, D.C.